Cosmetics & Skincare
Trusted by 90 Million – The Market Is Ready
Persia has one of the most beauty-conscious populations in the region. Both men and women are highly engaged with global cosmetic and skincare trends, and there’s strong awareness of top international brands. For years, many consumers have had to rely on third-party sellers and unofficial channels — often without assurance of authenticity.
Today, demand for direct access to original, high-quality products is stronger than ever. Our company is positioned to fill this market gap by officially representing trusted skincare and beauty brands. With a population of over 90 million, including a large, educated middle class, the Persian market offers exceptional potential for cosmetics.
We have the infrastructure, network, and regulatory understanding to handle cosmetics and skincare importation at scale.
A Franchise for You. A Future for 90 Million
Electronics & Appliances
Your Brand, Welcomed by Millions
With a population of over 90 million, Persian households place a high value on quality, design, and brand reputation when it comes to electronics and appliances. From kitchen essentials to personal devices, consumers in Iran are highly informed — they understand global brands, follow trends, and pay close attention to product specifications, reliability, and innovation.
There is strong brand awareness in this sector, but due to previous limitations in direct access, many customers have had to rely on third-party routes that often failed to deliver authenticity or after-sales service.
Our company understands the mentality of the Persian consumer and the details they care about — and we are ready to bring top global electronics and appliance brands directly to them, with full assurance of originality, service, and support.
We have the infrastructure, market knowledge, and regulatory expertise to manage electronics and appliance importation at scale, with the professionalism global brands expect.
Turn Demand into Impact
Fast Food
Where Global Brands Meet Persian Demand
In Persia, fast food isn’t just a meal — it’s a lifestyle and one of the most popular social hobbies across all age groups. Families, students, professionals, and even seniors regularly dine out, especially on weekends, making fast food outlets a central part of the country’s social culture. With a population of 90 million and a growing appetite for global experiences, the demand for well-known international fast-food brands is enormous.
Persian consumers value consistency, taste, and brand identity. They are highly aware of the top global names, and when a familiar taste becomes available locally — one they trust and recognize — the response is immediate and enthusiastic. While some third-party operators have attempted to imitate these experiences, the Persian public is increasingly seeking the original, authentic fast food brands they know from abroad.
We understand this mindset and the scale of the opportunity. Our company is ready to represent leading international food chains with full operational support, brand integrity, and regulatory compliance — creating a seamless entry into one of the region’s most food-enthusiastic markets.
We have the structure, cultural understanding, and operational network to manage fast food franchise importation and brand expansion in Persia at a national scale.
Your Brand, Our Market, Shared Success
Health & Beauty
Delivering What 90 Million Already Want
With a population of over 90 million, Persians represents one of the most attentive and brand-aware markets in the health and beauty sector. From personal care and hygiene products to supplements and wellness solutions, Persians consumers care deeply about what they use on and in their bodies. They study ingredients, evaluate brands, compare sourcing methods, and often know more than the average global customer about the materials and formulation processes behind every product they choose.
Health, hygiene, and wellness are not treated lightly in Persia — they are essential to personal identity and daily quality of life. Consumers pay close attention to the quality, safety, and origins of health and beauty items, and many already follow and trust leading international brands. However, due to existing sanctions and import restrictions, many people are forced to rely on parallel markets, which often fail to deliver the original product or compromise on safety and authenticity.
We understand this landscape because we live it — we are deeply engaged with the Persian market, and we listen to what people want, what they trust, and what they need. Our mission is to bring authentic, globally respected health and beauty products directly into Persian Land through proper, safe, and compliant channels.
With the infrastructure, distribution strength, and regulatory knowledge already in place, our company offers a reliable gateway for international brands seeking to expand in one of the region’s most passionate and informed health and wellness markets.
Make the Original Reach the Deserving
Luxury Fashion
Franchising to the Heart of the Persian Market
In a country of 90 million people, fashion has never been silenced. Despite sanctions and decades of economic restrictions, Persian’s fashion community has remained deeply connected to global trends — not through official channels, but through creativity, resilience, and unstoppable curiosity. Persian consumers are not passive buyers of luxury fashion — they are informed, expressive, and emotionally invested in the world’s top fashion houses, designers, and seasonal trends.
Even when the doors were closed, the people opened windows. Persian’s youth and middle class closely follow Paris, Milan, and New York Fashion Weeks. They know the names of designers, the inspiration behind collections, the difference between cuts, materials, and construction. Fashion is not just an aspiration, it’s a statement, a passion, and a part of how people express identity and pride under pressure.
Despite limitations, there are countless underground and independent fashion shows across Persia that echo the styles and energy of the global scene. For years, fashion lovers, influencers, and stylists in Persia have gone to extraordinary lengths to access luxury clothing from abroad — often paying excessive costs for uncertain authenticity, simply because the love for fashion outweighs the struggle.
Now, it’s time to open that door fully — and officially. Our company is offering a professional, structured path for the world’s most iconic fashion brands to enter one of the most eager and educated fashion markets in Persia. We understand the culture, we know the customers, and we have the legal, logistical, and commercial capability to bring authentic luxury fashion directly to the people who already know it — and deeply value it.
Bridge the Gap with a Trusted Partner
Sporting Goods Retail
The Demand Exists – We Deliver It
- Across the Persian land, from the youngest athletes to the most seasoned fitness enthusiasts, sport is far more than an activity — it’s a daily lifestyle. The demand for authentic sporting goods, especially footwear, has reached remarkable levels among the 90 million people who reside here. Whether it’s for performance, fashion, or daily comfort, the people of this nation know what they want — and they recognize true quality when they see it.
- Despite this deep passion, the market has long been underserved. While global sporting brands are well known and admired, countless individuals struggle to access original products. Imitations flood the market, leaving customers disappointed and disconnected from the genuine experience they seek and deserve.
- At William Smart Trading, we understand the depth of this demand. We’ve listened to customers, studied the landscape, and witnessed the desire for quality, comfort, and design. The Persian people — especially the younger generations — are deeply aware of global styles and technologies in sportswear. Their standards are high. Their taste is refined. And they are ready for the real thing.
- Our mission is to open the door between the world’s most trusted sporting goods brands and this vibrant, underserved market. We’re here to connect supply with passion — and deliver original products into the hands of millions who are waiting for the opportunity to buy directly, reliably, and proudly.
Reaching Hearts, One Original at a Time
Sports Nutrition & Supplements
Recognized Brands. Real Demand
- In the Persian land, fitness is more than a trend — it’s a powerful cultural shift. With over 90 million people, a rapidly expanding gym culture, and a highly health-conscious younger generation, the demand for authentic sports nutrition and supplements is stronger than ever.
- However, the market has suffered. For years, limited access to trusted global brands has left consumers exposed to substandard or imitation products. In many cases, this has led to serious health consequences — including widespread kidney issues — caused by low-quality or misrepresented supplements.
- This isn’t just a gap — it’s a crisis waiting for responsible, authentic solutions.
- We are deeply embedded in this market. Through long-standing relationships with gym owners, sports communities, and pharmacies, we understand the scale of the need — and the urgency behind it. Our team has spent years listening to athletes, trainers, and health professionals. We’ve studied the consumer behavior, tracked demand trends, and witnessed first-hand how educated the Persian population has become about global supplement brands, their ingredients, and their safety standards.
- We are fully equipped with the infrastructure, regulatory understanding, and on-the-ground relationships necessary to introduce trusted, original products directly into the Persian market — safely, effectively, and at scale.
- Now, the door is open. Together with international partners, we aim to bring genuine, certified nutrition products to millions who are waiting for them — and who finally deserve direct access to the quality they know, trust, and need.
Backed by Knowledge. Powered by Demand
Luxury Products & Fragrance
Persian Passion for Global Brands
- In the Persian land, fragrance is not just a scent — it’s a statement. It’s deeply woven into the culture, from daily personal care to gifting traditions and ceremonial use. Perfume and luxury accessories are a powerful reflection of elegance, personality, and respect — both for oneself and for others.
- Across a population of over 90 million people, there is a clear and passionate demand for authentic luxury fragrances and high-end personal products. People are highly educated in this category — they understand global brands, they recognize the difference between original and imitation, and they care deeply about what they apply to their skin and body. Whether it’s the purity of the ingredients, the lasting quality of a scent, or the design of the bottle, Persian consumers value the full experience of genuine luxury.
- Unfortunately, due to limited access under past restrictions, most consumers have had to rely on imitation products — many of which include harmful chemicals or poorly replicated formulas. These substitutes don’t meet the expectations of a market that is ready, informed, and willing to pay for true quality.
- We know this because we live it. Our direct relationships with high-end retail outlets, cosmetics distributors, and thousands of fragrance-loving consumers have shown us just how strong the demand is. We’ve studied the purchasing behaviors, understood the market gaps, and engaged with people at every level — from everyday customers to industry professionals.
- Now, we are prepared — with the logistics, regulatory access, and market intelligence to deliver trusted, original luxury goods and perfumes across the Persian market. With the right international partners, we can bring joy, trust, and beauty back into the hands of millions who have been waiting for this moment.
Fulfilling a Market’s Desire with Authenticity
Pet Food
Build Loyalty in a Market That Already Knows You
- With a population of over 90 million across the Persian lands, pet ownership is more than a lifestyle — it’s a heartfelt commitment. Families and individuals show genuine love and dedication toward their pets, treating them as cherished members of the household. From daily care routines to hiring personal pet trainers and investing in specialized nutrition, pet owners in this region prioritize the health and happiness of their animals.
- What makes this market even more remarkable is the widespread compassion extended beyond private homes. Many individuals and local communities actively fund or operate small charities and initiatives that feed and care for stray animals — purchasing food from their own means to support pets without owners. This shows the depth of love and awareness the Persian people have for animal welfare.
- Despite this, the market has faced a significant challenge: access to trusted, original international pet food brands. Due to import limitations, many consumers have resorted to less reliable sources, often unknowingly purchasing low-quality or imitation products. This not only puts pet health at risk but also leaves a large and underserved demand in the market.
We understand this gap — and more importantly, we know how to fill it. With our infrastructure, regulatory knowledge, and logistical capabilities across the Persian lands, we are positioned to bring genuine, high-quality pet food brands directly into the hands of millions of caring pet owners. From premium formulas to specialist diets, we aim to provide access to global standards of nutrition — ensuring healthier, happier lives for pets and greater peace of mind for those who love them.
More Than a Franchise – A Movement
Import Opportunities
From global franchises to future-ready technologies, Iran presents a robust growth opportunity across multiple sectors.
Consumer Goods
Technology & Digital
Infrastructure & Industry
Services & Lifestyle
Future Markets
Our Core Offerings
From sourcing quality products to enabling seamless trade logistics, we provide comprehensive international trade services.
Global Sourcing
We identify and connect with reliable suppliers and markets across the globe.
Export & Import
End-to-end handling of exports and imports across diverse industries.
Logistics Support
Seamless coordination of international shipping and freight solutions.
Market Insights
Strategic intelligence to guide your business toward global success.